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Cannon Beach: Developer bringing 40-acre surf lagoon, entertainment complex to Mesa

MESA, AZ — From the influx of restaurants and breweries in downtown Mesa, such as Novel Ice Cream, Gus’s World Famous Fried Chicken, and Tacos Chiwas, to Arizona State University‘s expansion to Mesa to the proposed Legacy Sports Park, there is a lot of development happening in the city.

More is in the works.

One developer is set to break ground next week on a 40-acre project that he hopes will bring even more restaurants and entertainment to the area.

Cole Cannon is the developer behind Cannon Beach, a 40-acre development near Power and Warner Roads, that is set to include Revel Surf, a three-acre surf lagoon, as well as restaurants, shops, and other attractions. He and his team are set to break ground on the project next Tuesday, March 30.

“It is a first in class, first in the world, really, of a surf lagoon that is surrounded by hotels, restaurants, retail, a state-of-the-art gym,” Cannon told ABC15 in a Tuesday afternoon interview. “We have areas planned in the community for electric go-karts, American Ninja parks — that’s the plan, ya know, tenant-based of course.”

“This is a place where you can experience and challenge yourself to be the best version of yourself,” he said.

With a ceremonial groundbreaking planned for March 30, Cannon said actual construction — clearing land and building the underground infrastructure — would begin within a few weeks after.

Cole Cannon is the developer behind Cannon Beach, a 40-acre development near Power and Warner Roads, that is set to include Revel Surf, a three-acre surf lagoon, as well as restaurants, shops, and other attractions. He and his team are set to break ground on the project next Tuesday, March 30.

“It is a first in class, first in the world, really, of a surf lagoon that is surrounded by hotels, restaurants, retail, a state-of-the-art gym,” Cannon told ABC15 in a Tuesday afternoon interview. “We have areas planned in the community for electric go-karts, American Ninja parks — that’s the plan, ya know, tenant-based of course.”

“This is a place where you can experience and challenge yourself to be the best version of yourself,” he said.

With a ceremonial groundbreaking planned for March 30, Cannon said actual construction — clearing land and building the underground infrastructure — would begin within a few weeks after.

The project itself will be built in multiple phases,” he said.

The surf lagoon will be the first phase to open, tentatively set for May 2022 — 14 months away from now — and then, eventually, followed by restaurants, attractions, and hotels. No specific tenants have been announced yet.

Cannon, who is part of Cannon Law Group and has developed other projects, said the Mesa project has been in the works for more than two years.

“We’ve been two and a half years now in the planning of this property. I acquired the property in September 2018. And we’ve been aggressively pursuing entitlements ever since,” he said. The land he bought was primarily agricultural and was rezoned for commercial building.

The Mesa development is one of three major water-based attractions that have been proposed around the Valley.

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