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Cannon Beach Development Group announced today that the construction is officially underway on the highly anticipated Revel Surf Park, a recreation, entertainment, and retail destination in Mesa, Arizona.
Revel Surf is targeted to be open to the public in 2022 and will consist of the following amenities and services:
  • 2 Acre Surf Lagoon (Traveling Wave)
  • Unit Surf Pool (Rapid Surf Wave)
  • Lagoon Wading Area
  • Beach Theme Splash Pad
  • Beach Side Bar/Grill
  • Full-Service Cabanas
  • Pro/Retail Shop
  • Concert and Event Area
  • Surf Coaching / Lessons
  • Surfboard / Gear Rentals
The 3.3 acre surf park will feature Swell MFG’s Traveling Surf Technology and UNIT Surf Pool’s Stationary Rapid Surf Technology together.
“What we are creating is something that can’t be delivered to your door,” reports Cole Cannon. “I’m laser-focused on building the surf lagoon and making it perfect. I have this kind of ‘Field of Dreams’ mentality of, ‘If you build it, they will come…” Cole Cannon isn’t the only one that feels that way. The surf park development received unanimous approval from the City of Mesa. “It’s fun to see the ocean making its way to Mesa, Arizona,” Mayor John Giles said during a recent presentation on the plans.
Matt Gunn of Swell MFG describes the surf system featured in the 2-acre lagoon as a “natural surfing lineup with a peak wave providing some of the most epic and diverse waves for every level of surfer.” “As a lifelong surfer myself living in Arizona, we’re stoked to offer the many experienced surfers living in the area a wave near their home and to introduce surfing to those interested in learning the sport.”
Revel Surf was created in collaboration with X Games Gold medalist and former pro surfer Shane Beschen. The development and wave technology was created by Cole Cannon, Matthew Gunn, and John Bushey with consultation by Tony Finn, the inventor of wakeboarding and cofounder of Liquid Force Wakeboards.
“Our wave technology and vision for this project will be like nothing you have seen in the market to date, and I’m so grateful to be a part of this incredible project and team,” wrote Shane Beschen, former pro surfer and X Games gold medalist.
“Combining Swell MFG’s state-of-the-art traveling waves with the best stationary rapid surfing wave on the market by UNIT Surf Pool is going to make this surf park the most highly sought-after surf destination in the US!” says Tony Finn of UNIT Surf Pool. “Together, you have the perfect surfing experience for people of all ages, abilities, and skill levels.” “There has never been a better opportunity for surf lessons and technical progression than there will be here. It is going to be incredible!”
In addition to the surf park, Cannon Beach Development Group plans to surround the waves with a four-story hotel, office buildings, and a co-working environment. The development will include a gym, experiential dining, retail shops, and various community spaces such as fire pits, water features, cabanas, splash pads, and outdoor games that are sure to make Cannon Beach a choice lifestyle destination in Phoenix.
Cannon Beach Development Group specializes in market-leading mixed-use commercial real estate projects focused on experience and active lifestyle opportunities.
Swell MFG creates the most advanced, reliable, and economic world-class artificial waves on the planet. Owned and operated exclusively by experienced engineers and life-long surfers, they offer the best experience possible in artificial surfing for all types and levels of surfers. Connecting technology and high-performance surfing with a unique surf lifestyle experience unlike any other.
UNIT Surf Pool is the largest and most energy-efficient, stationary rapid surf wave on the market. The artificial surf technology supplier offers the world’s first floating surf pool with an endless wave and zero water consumption. UNIT Surf Pool also offers an embedded minimal footprint installation with patented hydrodynamics that position them as the most sustainable standing wave available. Launched in Germany in 2018 and brought to North America in 2020 by Tony Finn and Jessica O’Leary, an expert team with many years of experience in action sports production, development, and event management.

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